A Digital Marketing Agency in Kolkata

Did you know there are approximately 42.50 million small businesses in India alone?

With growing numbers like these, all small business owners are looking for a Digital Marketing Agency with competitive edge. The Graphe is a Digital marketing Agency in Kolkata. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition. This is a completely different era. This is not those days where you can ignore the internet. If you are looking to succeed, regardless of your industry, It’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the strength of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.

In this post, you will get to know about some “Must have” digital marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition -

Proximity Marketing & Beacons - Beacons are a form of technology that can transmit signals over a certain (generally small) radius. Proximity marketing and Beacons specifically are being widely used for everything from table service within restaurants through to sending SMS messages with discounts to existing customers when they pass by a store. 

Voice Search Optimization (VSO) - Like most areas of organic search engine optimization, there are many ways to implement VSO.

Targeted optimization can be undertaken with a mobile and voice-first approach. 

Broader tactics in this area can include question and answer targeting of activity to reach the longer tail and solution-led queries growth tied to voice. Searches like "Near me" and "Local" are becoming more popular.

Organic search demand on these searches are growing rapidly and has been for some time.

Integrating User-Led Design- User experience has changed dramatically over the years and evolved from often one-off, holistic and project-based services with limited commercial or data-driven justification to business-critical design changes and ongoing data-driven updates that directly impact ROI.

Chatbots - Chatbots can integrate your business within external platforms (such as Facebook) allowing you to reach your audience on the messaging apps they prefer.

As chatbot integration can include your website, social media channels, and external messaging apps you can fill the gaps within your business coverage and provide an ‘always available’ face to your organization.

SUMMARY- 

These are some of the current strategic “must-haves” which will help expand, diversify and strengthen many marketing approaches for 2020 and beyond.

The common thread through this article comes back to:

• Taking action.

• Using all of the new and changing data more effectively to challenge the status quo.

• The need to always be testing/refining and experimenting with new technologies and marketing opportunities

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